Fashion Industry Updates: Hadid Joins Prada Beauty, 11 Honoré Returns with Evening Collection
The fashion and beauty sectors are witnessing significant developments this week, with major brand partnerships and strategic relaunches making waves across the industry.
Bella Hadid Becomes Prada Beauty’s Inaugural Global Ambassador
In a groundbreaking move, Prada Beauty has selected supermodel Bella Hadid to serve as the brand’s inaugural global beauty ambassador. The collaboration debuts with Hadid featuring prominently in promotional materials for Prada’s Touch cream-to-powder blush product line. According to company statements, Hadid perfectly represents the brand’s forward-thinking approach to beauty, which emphasizes authenticity through the sophisticated interplay of natural skin and refined aesthetics.
11 Honoré Makes Comeback Under Full Beauty Brands
Full Beauty Brands has breathed new life into 11 Honoré, the premium fashion label specializing in plus-size women’s clothing. The revitalized brand has enlisted actress Da’Vine Joy Randolph as its new brand representative. Now operating within the Eloquii brand family, the reimagined 11 Honoré positions itself as a luxury fashion house exclusively serving sizes 10 through 28. The comeback features a curated 15-piece evening wear collection with prices ranging from $229 to $799, all created internally by Eloquii’s Creative Director Yesenia Torres.
Shein Expands Access to Manufacturing Network
Fast-fashion giant Shein has opened its extensive supply chain infrastructure to independent fashion labels through its Xcelerator initiative. Officially launched in September 2025, the program currently supports approximately 20 brands, with plans to add five more partners in the near future. This ‘supply chain as a service’ approach allows Shein to monetize its operational capabilities while providing smaller brands access to manufacturing and distribution resources.
Legal Battle Emerges Over Jo Malone Brand Rights
The Estée Lauder Companies has initiated legal proceedings against perfumer Jo Malone, her current fragrance venture Jo Loves, and Zara’s United Kingdom operations regarding trademark violations. The cosmetics conglomerate acquired Malone’s original perfume brand and naming rights in 1999. After Malone departed in 2006 and established Jo Loves in 2011, disputes arose over the use of ‘Jo Malone’ branding on fragrance products sold through Zara. The lawsuit was filed in British courts this week.
Sephora Partners with F1 Academy Racing Series
Beauty retailer Sephora has formed an official partnership with F1 Academy, becoming the racing series’ designated beauty retail collaborator. The alliance will feature Sephora-hosted beauty stations and fan engagement activities at selected racing events. Spanish racing driver Natalia Granada will represent the partnership by competing in a vehicle branded as ‘Sephora operated by PREMA.’ Sephora’s Global Chief Marketing Officer Deborah Yeh emphasized the partnership’s potential to connect with diverse audiences across international markets while supporting female athletes’ aspirations.